INSTITUTE FOR TRUTH IN MARKETING INC is a Public Charity headquartered in WASHINGTON, DC. Financial data from the 2025 filing: $573K revenue, $570K expenses, $19K total assets.
THE INSTITUTE FOR TRUTH IN MARKETING, INC. IS A WASHINGTON, D.C.-BASED NONPROFIT ORGANIZATION DEDICATED TO COMBATING FALSE AND DECEPTIVE ADVERTISING. ITS EFFORTS FOCUS ON ADDRESSING MISLEADING LABELING, AND INACCURATE PROMOTION OF CONSUMER PRODUCTS.
How Institute for Truth in Marketing Inc divides every $100 it spends, from its own Form 990 filings, averaged across 5 years.
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officer compensation and complete director data available with membership.
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $573K | $570K | $19K |
| 2020 | $94K | $85K | $16K |
| 2019 | $282K | $254K | $7K |
| 2018 | $277K | $271K | $12K |
| 2017 | $145K | $152K | $18K |
Between 2017 and 2025, reported annual revenue grew from $145K to $573K (+296%), with total assets most recently reported at $19K.
Interactive year-over-year charts and full filing details available with membership.
