Public Charity

DEEP SOUTH TODAY

DEEP SOUTH TODAY is a Public Charity headquartered in JACKSON, MS. Financial data from the 2024 filing: $9.5M revenue, $5.6M expenses, $11.5M total assets. 67 publicly reported grants to this organization, totaling roughly $7.8M, appear in IRS filings.

EIN: 472158741 JACKSON, MS Media & Communications NTEE: A30 Latest filing: 2024
Total Revenue$9.5M
Total Expenses$5.6M
Total Assets$11.5M
Grant Records67
Funding Total$7.8M
Filing Years2020–2024

Mission

DEEP SOUTH TODAY IS A NONPROFIT NETWORK OF LOCAL NEWSROOMS COMPRISING MISSISSIPPI TODAY AND VERITE NEWS. WITH ITS REGIONAL SCALE AND SCOPE, DEEP SOUTH TODAY IS PROVIDING CRITICAL JOURNALISM IN UNDERSERVED AREAS AND ENSURING ITS LONG-TERM GROWTH AND SUSTAINABILITY.

Where $100 goes at Deep South Today

How Deep South Today divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.

$71 Programs the work itself
$17 Management running the organization
$12 Fundraising raising the next dollar

Inside the $71 for programs

$53
Mississippi today was awarded the 2023 pulitzer prize for local reporting
75% of program spending
$18
Verite news produces in-depth journalism that serves the region in and around new orleans, while also educating, developing, and mentoring a new generation of journalists
25% of program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

EDITOR-IN-CHIEF Adam Ganucheau
EXECUTIVE CHAIR Andrew Lack
DIRECTOR Bill Bynum
EXECUTIVE DIRECTOR VERITE David Francis
VICE CHAIR Donna Barksdale
SECRETARY Dr Ivy Taylor

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$2,926,541 39 grants
Environment & Conservation
$2,272,441 8 grants
Education
$2,123,083 7 grants
Civil Rights & Social Justice
$55,500 2 grants
Health & Medicine
$25,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2024 $9.5M $5.6M $11.5M
2023 $6.1M $5.2M $7.7M
2022 $4.7M $3.6M $6.7M
2021 $5.2M $2.2M $5.2M
2020 $2.5M $2.0M $2.5M

Between 2020 and 2024, reported annual revenue grew from $2.5M to $9.5M (+273%), with total assets most recently reported at $11.5M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for DEEP SOUTH TODAY

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