Public Charity

WILLAMETTE VALLEY VISITORS ASSOCIATION

WILLAMETTE VALLEY VISITORS ASSOCIATION, of SALEM, OR, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $1.3M in revenue, $1.1M in expenses, $226K in total assets. IRS filings disclose 26 grants awarded by this foundation, totaling roughly $407K.

EIN: 470898679 SALEM, OR Public & Societal Benefit N.E.C. NTEE: W99 Latest filing: 2025
Total Revenue$1.3M
Total Expenses$1.1M
Total Assets$226K
Grants Given26
Grant Total$407K
Filing Years2021–2025

Mission

THE WILLAMETTE VALLEY VISITORS ASSOCIATION (WVVA) IS A REGIONAL DESTINATION MANAGEMENT ORGANIZATION FOCUSED ON PROMOTING RESPONSIBLE TOURISM AND REGIONAL ECONOMIC WELL-BEING THAT BENEFITS RESIDENTS AND VISITORS ALIKE. OUR MISSION IS TO ENHANCE THE REGION'S VITALITY BY CULTIVATING AUTHENTIC EXPERIENCES TO SUPPORT LOCAL COMMUNITIES, ENSURING THE WILLAMETTE VALLEY'S LONG-TERM RESILIENCE. WE ARE DEDICATED TO FOSTERING THE PROSPERITY OF THE WILLAMETTE VALLEY AS A WELCOMING AND INCLUSIVE YEAR-ROUND DESTINATION.

Sample Grants Given

ALBANY PICKLEBALL CLUB
ALBANY, OR · 2024
TOURISM
$25,000
MCKENZIE TRAIL VOLUNTEERS
MCKENZIE BRIDGE, OR · 2024
TOURISM
$17,915
VISIT NEWBERG
NEWBERG, OR · 2024
TOURISM
$15,000
CARLTON WINEMAKERS STUDIO
CARLTON, OR · 2024
TOURISM
$7,000
AURORA COLONY VISITORS ASSOCIATION
AURORA, OR · 2024
TOURISM
$6,000

Showing up to 5 of 26 total records — full history available with membership.

Officers & Directors

BOARD MEMBER Christie Weigel
BOARD MEMBER Christina Rehklau
PREV. EXEC. Dawnielle Tehama
VP & SECRETA Irene Bernards
BOARD MEMBER Jim Austin
TREASURER Leigh Jensen

Officer compensation and complete director data available with membership.

Top Grant Purposes

DESTINATION DEVELOPMENT
$122,372 6 grants
TOURISM
$70,915 5 grants
SUPPORT MISSION
$52,298 4 grants
IMMEDIATE OPPORTUNITY FUND
$39,375 1 grant
DESTINATION DEVELOP
$30,000 3 grants

Financial Trends

Year Revenue Expenses Assets
2025 $1.3M $1.1M $226K
2024 $1.1M $973K $45K
2023 $836K $957K $987K
2022 $863K $1.0M $99K
2021 $967K $1.1M $388K

Between 2021 and 2025, reported annual revenue grew from $967K to $1.3M (+37%), with total assets most recently reported at $226K.

Interactive year-over-year charts and full filing details available with membership.

Grant Geography

Grants from this foundation were reported to recipients in OR.

OR

Full geographic grant map with state-by-state breakdown available with membership.

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Browse all nonprofits & foundations in Salem, →

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