Public Charity

Visit Pensacola Inc

Visit Pensacola Inc is a nonprofit organization categorized as Public Charity based in Pensacola, FL. Its most recent IRS filing (2024) reports revenue of $14.0M, expenses of $14.1M, total assets of $3.7M.

EIN: 463684826 Pensacola, FL Chambers of Commerce & Business Leagues NTEE: S41 Latest filing: 2024
Total Revenue$14.0M
Total Expenses$14.1M
Total Assets$3.7M
Grant Records0
Filing Years2020–2024

Mission

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

Where $100 goes at Visit Pensacola Inc

How Visit Pensacola Inc divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.

$97 Programs the work itself
$3 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $97 for programs

$97
Pensacola attracted 2,505,200 visitors in FY2023, a decrease of 0.2% from FY2022
All program spending · Reported in the filing: 2,505,200 visitors
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Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

Trustee Ali Green
Trustee Amanda Mills
Trustee Brent Lane
Trustee Dae Patel
President Darien Schaefer
Trustee Greg Harris

Officer compensation and complete director data available with membership.

Financial Trends

Year Revenue Expenses Assets
2024 $14.0M $14.1M $3.7M
2023 $13.3M $13.1M $2.9M
2022 $11.5M $11.4M $2.9M
2021 $7.9M $7.8M $2.5M
2020 $6.6M $6.7M $1.9M

Between 2020 and 2024, reported annual revenue grew from $6.6M to $14.0M (+111%), with total assets most recently reported at $3.7M.

Interactive year-over-year charts and full filing details available with membership.

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