Public Charity

ReThink Media

ReThink Media, of San Francisco, CA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $2.4M in revenue, $2.3M in expenses, $2.5M in total assets. 41 publicly reported grants to this organization, totaling roughly $8.3M, appear in IRS filings.

EIN: 462005479 San Francisco, CA Support N.E.C. NTEE: B19 Latest filing: 2025
Total Revenue$2.4M
Total Expenses$2.3M
Total Assets$2.5M
Grant Records41
Funding Total$8.3M
Filing Years2020–2025

Mission

We Support organizations, coalitions, and movements achieve lasting change through effective communications. We provide earned, owned, and digital media strategies to reach audiences with the right messages, plus day-to-day communications support.

Where $100 goes at ReThink Media

How ReThink Media divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.

$82 Programs the work itself
$13 Management running the organization
$5 Fundraising raising the next dollar

Inside the $82 for programs

$28
Peace & Security CollaborativeAchievement for this program:For years, we have supported the voices of experts exploring solutions to critical foreign policy challenges
34% of program spending
$28
Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies to…
34% of program spending
$15
AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment…
18% of program spending

Plus 1 more program. Cost per person served and the full program breakdown are on the full profile.

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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Sample Grants Received

2024
RIGHTS & JUSTICE
$340,000
2024
Program Grant
$250,000
2024
TO SUPPORT COLLABORATIVE MEDIA TRAINING AND CONTENT CREATION RELATED TO LOCALIZED COVERAGE OF THE BULLETIN OF THE ATOMIC SCIENTISTS' ANNUAL DOOMSDAY CLOCK ANNOUNCEMENT AND TO SUPPORT RETHINK MEDIA'S EFFORTS TO ENHANCE THE MEDIA SKILLS OF THE NUCLEAR POLICY COMMUNITY AND BUILD SUPPORT FOR BETTER NUCLEAR POLICY IN THE UNITED STATES.
$125,000
2024
INFORMATION, MEDIA AND COMMUNICATIONS
$120,000
2024
FOR DEMOCRACY PROGRAMS SERVING SMALL TO MEDIUM LOCAL AND REGIONAL NGO'S AND JOURNALISTS.
$100,000

Showing up to 5 of 41 total records — full history available with membership.

Officers & Directors

Director Amanda Simon
Treasurer Chris Dunn
COO Eva Galanes-Rosenbaum
CFO Fadwa Rashid
Director Jennifer Carnig
Director Joann Lee Wagner

Officer compensation and complete director data available with membership.

Top Grant Purposes

Civil Rights & Social Justice
$5,431,280 23 grants
General Support
$2,097,760 9 grants
Education
$303,250 5 grants
Research & Policy
$237,500 2 grants
Unspecified
$245,000 2 grants

Financial Trends

Year Revenue Expenses Assets
2025 $2.4M $2.3M $2.5M
2024 $1.8M $2.2M $2.2M
2023 $2.2M $3.0M $2.8M
2022 $2.2M $2.8M $3.5M
2020 $2.2M $2.9M $3.1M

Between 2020 and 2025, reported annual revenue grew from $2.2M to $2.4M (+11%), with total assets most recently reported at $2.5M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for ReThink Media

Complete financials, all 41 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

Full Financial History Complete Grant Activity Officer Compensation Year-over-Year Charts Geographic Grant Map Data Exports
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