Mission
TO ESTABLISH A PLACE FOR REGIONAL ADVERTISING FOR MEMBER HONDA DEALERS TO PROMOTE EACH OTHER'S SERVICES AND BUSINESSES THROUGH BUSINESS NETWORKING
Public Charity
GREATER ROCHESTER AREA HONDA DEALERS AD ASSOC INC D/B/A UPSTATE HONDA DEALERS
GREATER ROCHESTER AREA HONDA DEALERS AD ASSOC INC D/B/A UPSTATE HONDA DEALERS is a Public Charity headquartered in ROCHESTER, NY. Financial data from the 2026 filing: $5.3M revenue, $6.1M expenses, $2.3M total assets.
EIN: 455095067
ROCHESTER, NY
Mutual & Membership Benefit N.E.C.
NTEE: Y99
Latest filing: 2026
Total Revenue$5.3M
Total Expenses$6.1M
Total Assets$2.3M
Grant Records0
Filing Years2022–2026
Where $100 goes at Greater Rochester Area Honda Dealers Ad Assoc Inc D/B/a Upstate Honda Dealers
How Greater Rochester Area Honda Dealers Ad Assoc Inc D/B/a Upstate Honda Dealers divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.
$100
Programs
the work itself
<$1
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $100 for programs
$100
See additional data
Source: Form 990 filings with the IRS, latest fiscal year 2026. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
DIRECTOR, TREASURER
Kevin Parker
DIRECTOR, VICE PRESIDENT
R Mitchell Ide
DIRECTOR, PRESIDENT
Steven Ralph
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2026 | $5.3M | $6.1M | $2.3M |
| 2025 | $6.1M | $7.3M | $1.7M |
| 2024 | $8.2M | $7.1M | $3.8M |
| 2023 | $6.4M | $6.7M | $1.8M |
| 2022 | $5.7M | $4.9M | $2.4M |
Between 2022 and 2026, reported annual revenue declined from $5.7M to $5.3M (-8%), with total assets most recently reported at $2.3M.
Interactive year-over-year charts and full filing details available with membership.