Public Charity

EVERY MOTHER COUNTS

EVERY MOTHER COUNTS is a nonprofit organization categorized as Public Charity based in NEW YORK, NY. Its most recent IRS filing (2025) reports revenue of $8.6M, expenses of $7.8M, total assets of $11.3M. Imperigo tracks 139 reported grant relationships connected to this organization totaling approximately $8.6M.

EIN: 454102644 NEW YORK, NY Public Health NTEE: E70 Latest filing: 2025
Total Revenue$8.6M
Total Expenses$7.8M
Total Assets$11.3M
Grant Records139
Funding Total$8.6M
Filing Years2020–2025

Mission

EVERY MOTHER COUNTS IS A NONPROFIT ORGANIZATION DEDICATED TO MAKING PREGNANCY AND CHILDBIRTH SAFE, RESPECTFUL, AND EQUITABLE FOR EVERYONE, EVERYWHERE. MOTIVATED BY THE BELIEF THAT MATERNAL HEALTH IS A HUMAN RIGHT, WE ADVANCE EVIDENCE-BASED STRATEGIES TO ADDRESS THE GLOBAL MATERNAL HEALTH CRISIS AND IMPROVE MATERNAL HEALTH OUTCOMES AND THE EXPERIENCE OF CARE FOR ALL, FOCUSING SPECIFICALLY ON SUPPORTING COMMUNITY-CENTERED CARE AND WORKFORCE DEVELOPMENT. WE DO THIS BY RAISING AWARENESS ABOUT THE MATERNAL HEALTH CRISIS, INVESTING IN COMMUNITY-LED SOLUTIONS, AND ADVOCATING FOR CRITICAL SYSTEMS CHANGE.

Where $100 goes at Every Mother Counts

How Every Mother Counts divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.

$81 Programs the work itself
$11 Management running the organization
$8 Fundraising raising the next dollar

Inside the $81 for programs

$63
Grantmaking in 2025, Every Mother Counts committed grants to community-based organizations working to improve access to safe, respectful, and equitable maternity care in eight core countries (bangladesh, guatemala…
78% of program spending
$14
Raising awareness & education in 2025, Every Mother Counts raised awareness by engaging 352,182 people through events, campaigns, races, and films that helped shine a spotlight on maternal…
17% of program spending · Reported in the filing: 352,182 people
$4
Policy & advocacy
5% of program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

DIRECTOR Andrea Smith
DIRECTOR Anjali Kumar
CHAIR (AS OF 12/2025) Autumn Hunter
DIRECTOR Aviva Romm
PRESIDENT AND FOUNDER Christy Turlington Burns
CHIEF OF STAFF Courtney Y Saldana

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$6,150,483 85 grants
Health & Medicine
$1,465,309 30 grants
Human & Social Services
$332,900 8 grants
Economic Development
$277,500 4 grants
International Aid & Development
$192,500 5 grants

Financial Trends

Year Revenue Expenses Assets
2025 $8.6M $7.8M $11.3M
2024 $6.7M $7.3M $10.8M
2023 $7.7M $8.0M $12.3M
2022 $8.1M $7.7M $12.3M
2020 $8.8M $4.7M $9.8M

Between 2020 and 2025, reported annual revenue declined from $8.8M to $8.6M (-2%), with total assets most recently reported at $11.3M.

Interactive year-over-year charts and full filing details available with membership.

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