Mission
WORLD COFFEE RESEARCH UNITES THE GLOBAL COFFEE INDUSTRY TO DRIVE SCIENCE-BASED AGRICULTURAL SOLUTIONS TO URGENTLY SECURE A DIVERSE AND SUSTAINABLE SUPPLY OF QUALITY COFFEE TODAY AND FOR GENERATIONS TO COME. OUR MISSION IS TO GROW, PROTECT, AND ENHANCE SUPPLIES OF QUALITY COFFEE WHILE IMPROVING THE LIVELIHOODS OF THE FAMILIES THAT PRODUCE IT.