Mission
REACH FOR YOUR POTENTIAL, INC IS A PROVIDER OF ADULT DAYCARE SERVICES AND REHABILITATION/HOUSING OF DISABLED INDIVIDUALS SERVING APPROXIMATELY 135 INDIVIDUALS FROM IOWA CITY AND THE SURROUNDING COMMUNITIES.
REACH FOR YOUR POTENTIAL INC is a nonprofit organization categorized as Public Charity based in IOWA CITY, IA. Its most recent IRS filing (2025) reports revenue of $10.9M, expenses of $10.9M, total assets of $9.5M.
REACH FOR YOUR POTENTIAL, INC IS A PROVIDER OF ADULT DAYCARE SERVICES AND REHABILITATION/HOUSING OF DISABLED INDIVIDUALS SERVING APPROXIMATELY 135 INDIVIDUALS FROM IOWA CITY AND THE SURROUNDING COMMUNITIES.
How Reach for Your Potential Inc divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officer compensation and complete director data available with membership.
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $10.9M | $10.9M | $9.5M |
| 2024 | $10.7M | $10.7M | $8.5M |
| 2023 | $10.2M | $9.7M | $7.9M |
| 2021 | $10.7M | $8.8M | $6.3M |
| 2020 | $9.8M | $8.4M | $5.0M |
Between 2020 and 2025, reported annual revenue grew from $9.8M to $10.9M (+12%), with total assets most recently reported at $9.5M.
Interactive year-over-year charts and full filing details available with membership.