Public Charity

REACH FOR YOUR POTENTIAL INC

REACH FOR YOUR POTENTIAL INC is a nonprofit organization categorized as Public Charity based in IOWA CITY, IA. Its most recent IRS filing (2025) reports revenue of $10.9M, expenses of $10.9M, total assets of $9.5M.

EIN: 421349210 IOWA CITY, IA Low-Income & Subsidized Rental Housing NTEE: L21 Latest filing: 2025
Total Revenue$10.9M
Total Expenses$10.9M
Total Assets$9.5M
Grant Records0
Filing Years2020–2025

Mission

REACH FOR YOUR POTENTIAL, INC IS A PROVIDER OF ADULT DAYCARE SERVICES AND REHABILITATION/HOUSING OF DISABLED INDIVIDUALS SERVING APPROXIMATELY 135 INDIVIDUALS FROM IOWA CITY AND THE SURROUNDING COMMUNITIES.

Where $100 goes at Reach for Your Potential Inc

How Reach for Your Potential Inc divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.

$83 Programs the work itself
$17 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $83 for programs

$76
Daily residential services are designed to fully support the needs of each person, as well as to assist them in achieving their hopes and dreams
91% of program spending
$4
The day habilitation services provide daytime support and supervision, and include field trips and recreational activities
5% of program spending
$3
Hourly residential services are targeted to assist with specific needs
4% of program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

SECRETARY Barb Thomas
DIRECTOR Carmine Scarpa
CHAIRPERSON Craig Schroeder
DIRECTOR Eldon Snyder
DIRECTOR Mark Zaiger
DIRECTOR Mary Ruth

Officer compensation and complete director data available with membership.

Financial Trends

Year Revenue Expenses Assets
2025 $10.9M $10.9M $9.5M
2024 $10.7M $10.7M $8.5M
2023 $10.2M $9.7M $7.9M
2021 $10.7M $8.8M $6.3M
2020 $9.8M $8.4M $5.0M

Between 2020 and 2025, reported annual revenue grew from $9.8M to $10.9M (+12%), with total assets most recently reported at $9.5M.

Interactive year-over-year charts and full filing details available with membership.

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