Mission
To enhance the economic prosperity of Utah Valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.
Public Charity
Utah Valley Convention and Visitors Bureau Inc
Utah Valley Convention and Visitors Bureau Inc, of Provo, UT, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $4.4M in revenue, $3.9M in expenses, $2.6M in total assets.
EIN: 412059379
Provo, UT
Latest filing: 2025
Total Revenue$4.4M
Total Expenses$3.9M
Total Assets$2.6M
Grant Records0
Filing Years2020–2025
Where $100 goes at Utah Valley Convention and Visitors Bureau Inc
How Utah Valley Convention and Visitors Bureau Inc divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.
$84
Programs
the work itself
$16
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $84 for programs
$84
Promoting Utah Valley as a desirable location for travel, conferences, and other special events
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
Member
Amelia Powers Gardner
Dir of Services and Market
Charlene Christensen
Chair
Danny Cox
Member
Erin Henriod
Director of Sales
Erin Scott
Member
John Garfield
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $4.4M | $3.9M | $2.6M |
| 2024 | $3.5M | $3.4M | $2.1M |
| 2023 | $2.6M | $2.5M | $1.6M |
| 2022 | $2.3M | $1.9M | $1.3M |
| 2020 | $1.5M | $1.5M | $906K |
Between 2020 and 2025, reported annual revenue grew from $1.5M to $4.4M (+195%), with total assets most recently reported at $2.6M.
Interactive year-over-year charts and full filing details available with membership.