Public Charity

MADISON CHILDREN'S MUSEUM INC

MADISON CHILDREN'S MUSEUM INC is a Public Charity headquartered in MADISON, WI. Financial data from the 2025 filing: $3.8M revenue, $5.9M expenses, $16.4M total assets. 44 publicly reported grants to this organization, totaling roughly $38.0M, appear in IRS filings.

EIN: 391383497 MADISON, WI Children's Museums NTEE: A52 Latest filing: 2025
Total Revenue$3.8M
Total Expenses$5.9M
Total Assets$16.4M
Grant Records44
Funding Total$38.0M
Filing Years2021–2025

Mission

MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. MADISON CHILDREN'S MUSEUM STRIVES TO BE A WELCOMING, IMAGINATIVE, JOYFUL LEARNING ENVIRONMENT THAT SUPPORTS FAMILIES IN NURTURING CHILDREN'S CREATIVITY AND CURIOSITY. WE FOSTER THE HEALTHY DEVELOPMENT OF ALL CHILDREN SO THAT THEY WILL FULFILL THEIR POTENTIAL AND BECOME ENGAGED COMMUNITY MEMBERS AND GLOBAL CITIZENS. OUR CORE VALUES REFLECT WHAT WE BELIEVE IS IN THE BEST INTEREST OF CHILDREN-ALWAYS. WE BELIEVE IN: PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY.

Where $100 goes at Madison Children's Museum Inc

How Madison Children's Museum Inc divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.

$64 Programs the work itself
$21 Management running the organization
$15 Fundraising raising the next dollar

Inside the $64 for programs

$27
Marketing and communications programs help the museum meet its mission by developing and delivering information about exhibits, programs, and special events to constituents throughout south central wisconsin and…
43% of program spending · Reported in the filing: 100,000 people
$24
Exhibit environments create the core educational areas and play spaces within the museum setting, providing interactive, engaging play opportunities for children of all ages, along with their adult…
37% of program spending
$13
Education programming enriches the visitor experience through classes, drop-in activities, residencies, special events, and facilitation of the visitor experience in the museum's exhibit galleries
20% of program spending · Reported in the filing: 195,000 children; 1,000 programs; 2,932 people
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

DIRECTOR Asya Alexandrovich
DIRECTOR Bryan Chan
DIRECTOR Cristina Choi
PRESIDENT & CEO (FORMER) Deb Gilpin
DIRECTOR Jane Villa
DIRECTOR Jennifer Johnson

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$37,573,802 25 grants
Arts & Culture
$395,206 15 grants
Education
$30,000 2 grants
Environment & Conservation
$20,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2025 $3.8M $5.9M $16.4M
2024 $9.6M $5.2M $18.5M
2023 $2.9M $4.4M $14.2M
2022 $4.2M $3.2M $16.0M
2021 $3.1M $1.8M $15.6M

Between 2021 and 2025, reported annual revenue grew from $3.1M to $3.8M (+23%), with total assets most recently reported at $16.4M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for MADISON CHILDREN'S MUSEUM INC

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