Mission
VISIT MILWAUKEE IS RESPONSIBLE FOR CREATING ECONOMIC GROWTH AND IMPROVING THE QUALITY OF LIFE FOR OUR COMMUNITIES BY BRANDING, MARKETING, AND SELLING MILWAUKEE AS A MUST-EXPERIENCE DESTINATION.
Public Charity
GREATER MILWAUKEE CONVENTION AND VISITORS BUREAU INC
GREATER MILWAUKEE CONVENTION AND VISITORS BUREAU INC, of MILWAUKEE, WI, is a Public Charity tracked in Imperigo's IRS 990 database. The 2024 filing shows $13.3M in revenue, $13.1M in expenses, $11.5M in total assets.
EIN: 391079432
MILWAUKEE, WI
Latest filing: 2024
Total Revenue$13.3M
Total Expenses$13.1M
Total Assets$11.5M
Grant Records0
Filing Years2019–2024
Where $100 goes at Greater Milwaukee Convention and Visitors Bureau Inc
How Greater Milwaukee Convention and Visitors Bureau Inc divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.
$100
Programs
the work itself
<$1
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $100 for programs
$50
Marketing efforts coordinate all external communications, paid advertising, e-marketing, and social media for both conventions and leisure tourism
$41
Convention sales and services
$9
Public relations and communications efforts promote the greater Milwaukee region on a local, regional, national, and international level to meeting planners, visitors, and residents
Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
DIRECTOR
Alderman Lamont Westmoreland
DIRECTOR
Alexx Zawada
DIRECTOR
Amber Christopher
DIRECTOR
Amos Morris
DIRECTOR
Beth Gleesing
DIRECTOR
Beth Weirick
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $13.3M | $13.1M | $11.5M |
| 2023 | $11.1M | $11.9M | $11.5M |
| 2022 | $8.1M | $10.5M | $11.8M |
| 2020 | $10.9M | $5.8M | $14.9M |
| 2019 | $10.3M | $9.8M | $11.0M |
Between 2019 and 2024, reported annual revenue grew from $10.3M to $13.3M (+30%), with total assets most recently reported at $11.5M.
Interactive year-over-year charts and full filing details available with membership.