Mission
TO PROVIDE OUR MEMBERS WITH QUALITY, COST-EFFECTIVE, PERSONALIZED FINANCIAL SERVICES THAT CONTRIBUTE TO THEIR SOCIAL AND ECONOMIC WELL-BEING.
Public Charity
HEARTLAND CREDIT UNION
HEARTLAND CREDIT UNION is a nonprofit organization categorized as Public Charity based in MADISON, WI. Its most recent IRS filing (2025) reports revenue of $35.7M, expenses of $29.6M, total assets of $635.9M.
EIN: 390716655
MADISON, WI
Latest filing: 2025
Total Revenue$35.7M
Total Expenses$29.6M
Total Assets$635.9M
Grant Records0
Filing Years2020–2025
Officers & Directors
DIRECTOR
Andrew Baker
PRESIDENT/CEO
Angela Hanson
CHIEF EXPERIENCE OFFICER
Anne Zickus
VP PAYMENTS
Becky Tourdot
CHIEF OF STAFF
Bonnie Rosenmeier
VP FINANCE
Darrell Panzer
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $35.7M | $29.6M | $635.9M |
| 2024 | $34.0M | $29.4M | $614.2M |
| 2023 | $30.0M | $25.5M | $610.4M |
| 2022 | $24.9M | $23.4M | $601.4M |
| 2020 | $17.9M | $15.4M | $362.4M |
Between 2020 and 2025, reported annual revenue grew from $17.9M to $35.7M (+99%), with total assets most recently reported at $635.9M.
Interactive year-over-year charts and full filing details available with membership.