Public Charity

BETTER BUSINESS BUREAU OF WISCONSIN

BETTER BUSINESS BUREAU OF WISCONSIN is a Public Charity headquartered in MILWAUKEE, WI. Financial data from the 2025 filing: $4.0M revenue, $3.9M expenses, $7.5M total assets. IRS filings disclose 4 grants awarded by this foundation, totaling roughly $50K.

EIN: 390164195 MILWAUKEE, WI Latest filing: 2025
Total Revenue$4.0M
Total Expenses$3.9M
Total Assets$7.5M
Grants Given4
Grant Total$50K
Filing Years2021–2025

Mission

The Better Business Bureau Serving Wisconsin is a non-profit organization with a mission to advance marketplace trust by creating a marketplace where buyers and sellers can trust each other. We provide balance by calling out substandard business behavior scams fraud etc and recognizing ethical trustworthy businesses through the BBB Accreditation program.

Where $100 goes at Better Business Bureau of Wisconsin

How Better Business Bureau of Wisconsin divides every $100 it spends, from its own Form 990 filings, averaged across 6 years.

$87 Programs the work itself
$13 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $87 for programs

$44
Promotion of Ethical Business Practices Workshops Arbitration Mediation Services
50% of program spending
$43
Autoline Program
About 50% (cost not reported)
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

Director Alexander Smith
Director Alex Montezon
Interim CEO Andy Ketchum
Director Brandon White
Director Dana Stevens
Vice Chair-Treasurer Dan Schwarz

Officer compensation and complete director data available with membership.

Top Grant Purposes

Education
$50,000 4 grants

Financial Trends

Year Revenue Expenses Assets
2025 $4.0M $3.9M $7.5M
2024 $3.9M $3.9M $6.9M
2023 $3.8M $3.7M $5.9M
2022 $3.6M $3.5M $4.4M
2021 $3.6M $3.2M $5.2M

Between 2021 and 2025, reported annual revenue grew from $3.6M to $4.0M (+11%), with total assets most recently reported at $7.5M.

Interactive year-over-year charts and full filing details available with membership.

Grant Geography

Grants from this foundation were reported to recipients in WI.

WI

Full geographic grant map with state-by-state breakdown available with membership.

See the full picture for BETTER BUSINESS BUREAU OF WISCONSIN

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