Mission
THE HOLLAND AREA CONVENTION & VISITORS BUREAU MISSION IS TO ENHANCE, PROMOTE, AND MARKET THE GREATER HOLLAND AREA ON A YEAR-ROUND BASIS AS A DESTINATION FOR VISITORS, CONVENTIONS, MEETINGS, SPORTS, AND SPECIAL EVENTS.
Public Charity
HOLLAND AREA CONVENTION & VISITORS BUREAU
Based in HOLLAND, MI, HOLLAND AREA CONVENTION & VISITORS BUREAU operates as a Public Charity. The organization reported $3.2M in revenue, $2.9M in expenses, $3.3M in total assets for fiscal year 2025. Imperigo tracks 7 reported grants from this foundation totaling approximately $210K.
EIN: 382642783
HOLLAND, MI
Latest filing: 2025
Total Revenue$3.2M
Total Expenses$2.9M
Total Assets$3.3M
Grants Given7
Grant Total$210K
Filing Years2021–2025
Where $100 goes at Holland Area Convention & Visitors Bureau
How Holland Area Convention & Visitors Bureau divides every $100 it spends, from its own Form 990 filings, averaged across 6 years.
$89
Programs
the work itself
$11
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $89 for programs
$89
To enhance and promote the image of the Holland, michigan area as a center for the holding of conventions and meetings; and coordinate the community efforts in promoting…
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Given
SWIM & DIVE SUBSIDY
$24,000
DUTCH WINTERFEST
$17,000
HCT RECREATION
SOFTBALL
$6,500
GENERAL SUPPORT
$50,000
CITY OF HOLLAND
SIGNAGE
$10,000
Showing up to 5 of 7 total records — full history available with membership.
Officers & Directors
SECRETARY
Abby Warmuth
DIRECTOR
Darren Duistermars
VICE PRESIDE
Grant Hirst
PRESIDENT
Gwen Auwerda
TREASURER
Leigh Farrell
EXECUTIVE DI
Linda Hart
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $3.2M | $2.9M | $3.3M |
| 2024 | $3.2M | $2.5M | $2.9M |
| 2023 | $2.7M | $2.6M | $2.2M |
| 2022 | $2.6M | $2.5M | $2.1M |
| 2021 | $2.2M | $1.5M | $1.8M |
Between 2021 and 2025, reported annual revenue grew from $2.2M to $3.2M (+44%), with total assets most recently reported at $3.3M.
Interactive year-over-year charts and full filing details available with membership.
Grant Geography
Grants from this foundation were reported to recipients in MI, VA.
MIVA
Full geographic grant map with state-by-state breakdown available with membership.