Mission
THE BETTER BUSINESS BUREAU'S (BBB) MISSION IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST. BBB ACCOMPLISHES THIS MISSION BY 1) CREATING A COMMUNITY OF TRUSTWORTHY BUSINESSES, 2) SETTING STANDARDS FOR MARKETPLACE TRUST, 3) ENCOURAGING AND SUPPORTING BEST PRACTICES, 4) CELEBRATING MARKETPLACE ROLE MODELS, AND; 5) DENOUNCING SUBSTANDARD MARKETPLACE BEHAVIOR.