Mission
WILLOWS COTTAGES' MISSION STATEMENT IS WE PROMOTE ACTIVE, SECURE LIFESTYLES FOR SENIORS THROUGH ONGOING PERSONALIZED CARE. WILLOWS COTTAGES' CAUSE STATEMENT IS INSPIRING SENIORS TO CELEBRATE LIFE.
Public Charity
WILLOWS COTTAGES
WILLOWS COTTAGES is a nonprofit organization categorized as Public Charity based in ROCKFORD, IL. Its most recent IRS filing (2025) reports revenue of $14.9M, expenses of $14.8M, total assets of $114.9M.
EIN: 363531646
ROCKFORD, IL
Supportive Housing for Older Adults
NTEE: P75
Latest filing: 2025
Total Revenue$14.9M
Total Expenses$14.8M
Total Assets$114.9M
Grant Records0
Filing Years2021–2025
Where $100 goes at Willows Cottages
How Willows Cottages divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.
$80
Programs
the work itself
$20
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $80 for programs
$80
Willows Cottages provides housing and related services for approximately 600 senior citizens with a policy to maintain residents that become unable to pay
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
Chief Financial Officer
Brett Nelson
Board Chair
David Schmitt
Board Member
Denise Popp
Board Member
Dennis Roop
Board Member
Don Williams
President & CEO
Frances Salinas
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $14.9M | $14.8M | $114.9M |
| 2024 | $14.4M | $14.5M | $113.3M |
| 2023 | $13.8M | $12.3M | $113.0M |
| 2022 | $14.1M | $12.1M | $113.4M |
| 2021 | $13.2M | $12.2M | $119.4M |
Between 2021 and 2025, reported annual revenue grew from $13.2M to $14.9M (+13%), with total assets most recently reported at $114.9M.
Interactive year-over-year charts and full filing details available with membership.