Public Charity

ROCKFORD AREA CONVENTION AND VISITORS BUREAU

ROCKFORD AREA CONVENTION AND VISITORS BUREAU is a nonprofit organization categorized as Public Charity based in ROCKFORD, IL. Its most recent IRS filing (2025) reports revenue of $4.4M, expenses of $4.3M, total assets of $2.5M. Imperigo tracks 21 reported grant relationships connected to this organization totaling approximately $3.6M.

EIN: 363342710 ROCKFORD, IL Latest filing: 2025
Total Revenue$4.4M
Total Expenses$4.3M
Total Assets$2.5M
Grant Records21
Funding Total$3.6M
Filing Years2021–2025

Mission

RACVB ADVANCES REGIONAL PROSPERITY BY INCREASING VISITATION, SUPPORTING TOURISM-RELATED DEVELOPMENT, AND ELEVATING ROCKFORD AND WINNEBAGO COUNTY'S REPUTATION AS A TOP DESTINATION TO VISIT AND LIVE. WE PROMOTE THE REGION, GENERATE ECONOMIC IMPACT, AND FOSTER COMMUNITY PRIDE THROUGH STRATEGIC MARKETING AND VISITOR EXPERIENCES.

Sample Grants Received

Showing up to 5 of 21 total records — full history available with membership.

Officers & Directors

DIRECTOR Angela Larson
DIRECTOR Bobbie Holzwarth
PAST CHAIR Carol Schuster
DIRECTOR Dana Martin
SECRETARY Darrell Snorek
DIRECTOR Duncan Geddes

Officer compensation and complete director data available with membership.

Top Grant Purposes

COMMUNITY INITIATIVE
$3,464,044 9 grants
Unspecified
$75,250 7 grants
GENERAL SUPPORT
$52,500 4 grants
PROGRAM FUNDING
$10,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2025 $4.4M $4.3M $2.5M
2024 $4.2M $4.2M $2.0M
2023 $3.1M $3.4M $1.0M
2022 $3.2M $3.1M $1.5M
2021 $2.2M $2.1M $1.5M

Between 2021 and 2025, reported annual revenue grew from $2.2M to $4.4M (+100%), with total assets most recently reported at $2.5M.

Interactive year-over-year charts and full filing details available with membership.

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