Mission
TO DEVELOP A SUSTAINABLE AND ETHICALLY RESOURCED FAIR TRADE SUPPLY CHAIN. BRINGING EMPOWERMENT TO WOMEN IN THE REGION WITH SAFE, FAIR EMPLOYMENT. CREATING FAIR TRADE FOR THE FARMERS AND HARVESTORS OF FRANKINCENSE AND MYRRH BY REMOVING UNFAIR PRICE PRESSURES THAT HAVE UNDERMINED THIS TRADITIONAL, REVERED HARVEST PRACTICE AND CAUSED ENVIRONMENTAL DETERIORATION OF THE BOSWELLIASPP RESOURCE THROUGHOUT THE REGION