Mission
THE OBJECT OF ROTARY IS TO ENCOURAGE AND FOSTER THE IDEAL OF SERVICE AS A BASIS OF WORTHY ENTERPRISE AND IN PARTICULAR, TO ENCOURAGE AND FOSTER; FIRST, THE DEVELOPMENT OF ACQUAINTANCE AS AN OPPORTUNITY FOR SERVICE, SECOND, HIGH ETHICAL STANDARDS IN BUSINESS AND PROFESSION; THE RECOGNITION OF THE WORTHINESS OF ALL USEFUL OCCUPATIONS; AND THE DIGNIFYING BY EACH ROTARIAN OF HIS/HER OCCUPATION AS AN OPPORTUNITY TO SERVE SOCIETY; THIRD, THE APPLICATION OF THE IDEAL OF SERVICE BY EVERY ROTARIAN TO HIS/HER PERSONAL, BUSINESS, AND COMMUNITY LIFE; FOURTH, THE ADVANCEMENT OF INTERNATIONAL UNDERSTANDING, GOODWILL, AND PEACE THROUGH A WORLD FELLOWSHIP OF BUSINESS AND PROFESSIONAL MEN AND WOMEN UNITED IN THE IDEAL OF SERVICE.