Mission
Pretend City is a children's museum focused on the developmental growth and success of children 0-8 through play, imagination and real-world experiences while building the capacity of adults to care for them.
Public Charity
PRETEND CITY THE CHILDREN'S MUSEUM OF ORANGE COUNTY
PRETEND CITY THE CHILDREN'S MUSEUM OF ORANGE COUNTY is a Public Charity headquartered in IRVINE, CA. Financial data from the 2024 filing: $5.0M revenue, $4.4M expenses, $17.1M total assets. 42 publicly reported grants to this organization, totaling roughly $1.1M, appear in IRS filings.
EIN: 330761254
IRVINE, CA
Children's Museums
NTEE: A52
Latest filing: 2024
Total Revenue$5.0M
Total Expenses$4.4M
Total Assets$17.1M
Grant Records42
Funding Total$1.1M
Filing Years2019–2024
Where $100 goes at Pretend City the Children's Museum of Orange County
How Pretend City the Children's Museum of Orange County divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.
$70
Programs
the work itself
$14
Management
running the organization
$16
Fundraising
raising the next dollar
Inside the $70 for programs
$70
For 2024, 201,997 children and adults visited Pretend City Children's Museum
Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
ARTS, CULTURE & HUMANITIES
$137,200
EDUCATION
$125,000
For grant recipient's exempt purposes
$73,600
GENERAL SUPPORT
$66,055
GENERAL SUPPORT
$66,055
Showing up to 5 of 42 total records — full history available with membership.
Officers & Directors
Secretary
Adina Stowell
CO-FOUNDER
Alexandra Mars Airth
BOARD MEMBER
Andrew Morrow
BOARD MEMBER (Thru 02/2024)
Anya Popov
BOARD MEMBER
Barbara Bitzer
Major Gifts Officer
Barbara Powers
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $5.0M | $4.4M | $17.1M |
| 2023 | $8.3M | $4.2M | $17.4M |
| 2022 | $9.8M | $3.4M | $13.4M |
| 2020 | $3.2M | $1.9M | $2.4M |
| 2019 | $2.9M | $3.0M | $1.1M |
Between 2019 and 2024, reported annual revenue grew from $2.9M to $5.0M (+71%), with total assets most recently reported at $17.1M.
Interactive year-over-year charts and full filing details available with membership.