Mission
TO MARKET, ADVERTISE, PROMOTE & SELL TO THE PUBLIC AND GROUPS THE FULL RANGE OF DESTINATION ASSETS FOR RECREATIONAL, CULTURAL, ENVIRONMENTAL, BUSINESS & VISITOR TRAVEL THAT ARE AVAILABLE IN MONTEREY COUNTY.
MONTEREY COUNTY DESTINATION MARKETING ORGANIZATION INC is a Public Charity headquartered in MONTEREY, CA. Financial data from the 2025 filing: $13.3M revenue, $12.4M expenses, $5.7M total assets.
TO MARKET, ADVERTISE, PROMOTE & SELL TO THE PUBLIC AND GROUPS THE FULL RANGE OF DESTINATION ASSETS FOR RECREATIONAL, CULTURAL, ENVIRONMENTAL, BUSINESS & VISITOR TRAVEL THAT ARE AVAILABLE IN MONTEREY COUNTY.
Officer compensation and complete director data available with membership.
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $13.3M | $12.4M | $5.7M |
| 2024 | $12.2M | $10.9M | $4.9M |
| 2023 | $8.5M | $9.9M | $3.2M |
| 2021 | $5.0M | $5.6M | $3.3M |
| 2020 | $6.4M | $5.6M | $2.7M |
Between 2020 and 2025, reported annual revenue grew from $6.4M to $13.3M (+108%), with total assets most recently reported at $5.7M.
Interactive year-over-year charts and full filing details available with membership.