Mission
ADVANCE THE OVERALL DESTINATION EXPERIENCE AND AWARENESS FOR MADISON, MACOUPIN, MONTGOMERY, JERSEY, CALHOUN AND GREENE COUNTIES, IN COLLABORATION WITH COMMUNITY STAKEHOLDERS, TO STRENGTHEN THE LOCAL ECONOMY AND QUALITY OF LIFE.
Public Charity
GREAT RIVERS AND ROUTES TOURISM BUREAU
GREAT RIVERS AND ROUTES TOURISM BUREAU is a nonprofit organization categorized as Public Charity based in ALTON, IL. Its most recent IRS filing (2025) reports revenue of $7.1M, expenses of $6.2M, total assets of $4.5M.
EIN: 300168019
ALTON, IL
Chambers of Commerce & Business Leagues
NTEE: S41
Latest filing: 2025
Total Revenue$7.1M
Total Expenses$6.2M
Total Assets$4.5M
Grant Records0
Filing Years2021–2025
Where $100 goes at Great Rivers and Routes Tourism Bureau
How Great Rivers and Routes Tourism Bureau divides every $100 it spends, from its own Form 990 filings, averaged across 4 years.
$96
Programs
the work itself
$4
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $96 for programs
$96
To promote tourism, conventions, and other activities in the city of Alton, madison, calhoun, macoupin, and jersey counties and surrounding areas in southern illinois
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
VICE-CHAIR
Ashley Niebur Sharp
DIRECTOR
Betsy Allen
DIRECTOR
Brian Campbell
SECRETARY/TREASURER
Cameo Holland
DIRECTOR
Cathy Mathews
PRESIDENT/CEO
Corey Jobe
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $7.1M | $6.2M | $4.5M |
| 2024 | $4.3M | $4.3M | $2.9M |
| 2023 | $2.9M | $3.0M | $1.5M |
| 2022 | $2.0M | $2.1M | $1.5M |
| 2021 | $1.3M | $991K | $1.5M |
Between 2021 and 2025, reported annual revenue grew from $1.3M to $7.1M (+468%), with total assets most recently reported at $4.5M.
Interactive year-over-year charts and full filing details available with membership.