Small Public Charity

CHILDREN'S READING ALLIANCE

CHILDREN'S READING ALLIANCE, of LAS CRUCES, NM, is a Small Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $194K in revenue, $171K in expenses, $219K in total assets. 11 publicly reported grants to this organization, totaling roughly $145K, appear in IRS filings.

EIN: 274669924 LAS CRUCES, NM Remedial Reading & Encouragement NTEE: B92 Latest filing: 2025
Total Revenue$194K
Total Expenses$171K
Total Assets$219K
Grant Records11
Funding Total$145K
Filing Years2021–2025

Mission

THE THREE FOLD MISSION OF THE CHILDREN'S READING FOUNDATION OF DONA ANA COUNTY IS TO: ENCOURAGE AND EDUCATE FAMILIES ABOUT THEIR IMPORTANT ROLE IN RAISING A READER; SUPPORT SCHOOLS IN ASSURING THAT STUDENTS READ ON GRADE LEVEL BY THE END OF THE THIRD GRADE; FACILITATE COMMUNITY INVOLVEMENT IN HELPING YOUNG READERS BE SUCCESSFUL.

Where $100 goes at Children's Reading Alliance

How Children's Reading Alliance divides every $100 it spends, from its own Form 990-EZ filings, averaged across 7 years.

$92 Programs the work itself
$8 Everything else operations and overhead

Form 990-EZ reports program spending but doesn't separate management from fundraising, so those are shown together.

Inside the $92 for programs

$92
Running reading programs around the county, educating parents on the importance of reading and working with the schools to expand their literacy efforts
All program spending
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Source: Form 990-EZ filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

DIRECTOR Cassie Mcclure
SECRETARY Duncan Smith
DIRECTOR Esther Hernandez
TREASURER Gloria Sabo
DIRECTOR Joanne Ferrary
PRESIDENT Joy Nelson

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$89,672 6 grants
Education
$19,130 2 grants
Human & Social Services
$6,000 1 grant
Unspecified
$30,157 2 grants

Financial Trends

Year Revenue Expenses Assets
2025 $194K $171K $219K
2024 $168K $177K $168K
2023 $133K $140K $89K
2022 $114K $150K $97K
2021 $125K $97K $83K

Between 2021 and 2025, reported annual revenue grew from $125K to $194K (+55%), with total assets most recently reported at $219K.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for CHILDREN'S READING ALLIANCE

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