Mission
DIGITAL ADVERTISING ALLIANCE PROMOTES DIGITAL/POLITICAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA.
COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY is a nonprofit organization categorized as Public Charity based in NEW PROVIDENCE, NJ. Its most recent IRS filing (2024) reports revenue of $3.5M, expenses of $3.7M, total assets of $2.4M.
DIGITAL ADVERTISING ALLIANCE PROMOTES DIGITAL/POLITICAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA.
Officer compensation and complete director data available with membership.
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $3.5M | $3.7M | $2.4M |
| 2023 | $3.6M | $3.6M | $2.7M |
| 2022 | $3.5M | $3.7M | $2.9M |
| 2020 | $3.6M | $2.7M | $2.3M |
| 2019 | $3.9M | $5.1M | $1.9M |
Between 2019 and 2024, reported annual revenue declined from $3.9M to $3.5M (-9%), with total assets most recently reported at $2.4M.
Interactive year-over-year charts and full filing details available with membership.