Mission
The purpose of the Napa Valley Tourism Corporation is to promote Napa Valley Tourism through the development and operation of a tourism improvement district and execution of other programs and marketing initiatives.
Public Charity
Napa Valley Tourism Corporation
Napa Valley Tourism Corporation is a nonprofit organization categorized as Public Charity based in Napa, CA. Its most recent IRS filing (2025) reports revenue of $8.2M, expenses of $8.2M, total assets of $2.6M.
EIN: 273207209
Napa, CA
Chambers of Commerce & Business Leagues
NTEE: S41
Latest filing: 2025
Total Revenue$8.2M
Total Expenses$8.2M
Total Assets$2.6M
Grant Records0
Filing Years2021–2025
Where $100 goes at Napa Valley Tourism Corporation
How Napa Valley Tourism Corporation divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.
$100
Programs
the work itself
<$1
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $100 for programs
$34
The purpose of the Napa Valley Tourism Corporation is to promote Napa Valley Tourism through the development and operation of a tourism improvement district and execution of other…
$33
Execution of strategic/targeted marketing activities to promote the Napa Valley as a wine, food, arts, & wellness destination through marketing services contracted with Visit Napa Valley, Inc
$33
Achievement of marketing program delivery targets on a quarterly basis
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officers & Directors
Director
Amy Carabba-Salazar
Director
Anne Cottrell
Director
Brad Raulston
Director
Dave Elcon
Director
David Oro
Director
Donald Williams
Officer compensation and complete director data available with membership.
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $8.2M | $8.2M | $2.6M |
| 2024 | $8.2M | $8.2M | $2.4M |
| 2023 | $8.5M | $8.5M | $2.5M |
| 2022 | $8.3M | $8.3M | $2.4M |
| 2021 | $3.9M | $3.9M | $1.7M |
Between 2021 and 2025, reported annual revenue grew from $3.9M to $8.2M (+112%), with total assets most recently reported at $2.6M.
Interactive year-over-year charts and full filing details available with membership.