Private Foundation

COOL CHOICES INC

COOL CHOICES INC, of MADISON, WI, is a Private Foundation tracked in Imperigo's IRS 990 database. The 2025 filing shows $12K in revenue, $571K in expenses. IRS filings disclose 5 grants awarded by this foundation, totaling roughly $1.3M.

EIN: 264702751 MADISON, WI Latest filing: 2025
Total Revenue$12K
Total Expenses$571K
Grants Given5
Grant Total$1.3M
Filing Years2020–2025

Where $100 goes at Cool Choices Inc

How Cool Choices Inc divides every $100 it spends, from its own Form 990 filings, averaged across 5 years.

$81 Programs the work itself
$7 Management running the organization
$12 Fundraising raising the next dollar

Inside the $81 for programs

$81
Cool Choices, inc
All program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Before you apply to Cool Choices Inc

Preselected only Doesn't accept unsolicited requests for funds, per its 2025 Form 990-PF.

Who to contact, what to include, deadlines, typical grant size and geographic focus are available with membership.

Sample Grants Given

WINDWARD FUND'S DAYBREAK FUND
WASHINGTON, DC · 2025
ENVIRONMENTAL
$560,768
WINDWARD FUND'S DAYBREAK FUND
WASHINGTON, DC · 2024
ENVIRONMENTAL
$300,000
GREATER MILWAUKEE FOUNDATION INC
MILWAUKEE, WI · 2023
$300,000
GREATER MILWAUKEE FOUNDATION INC
MILWAUKEE, WI · 2022
$54,825
UNIVERSITY OF WISCONSIN FOUNDATION
MADISON, WI · 2017
TO SUPPORT TOM EGGERT IN HIS APPOINTMENT AS FACILTY ASSOCIATE WITH THE NELSON INSTITUTE FOR ENVIRONMENTAL STUDIES.
$100,000

Showing up to 5 of 5 total records — full history available with membership.

Officers & Directors

DIRECTOR Amanda Goetsch
DIRECTOR Cari Anne Renlund
DIRECTOR David Gilles
PRESIDENT Mark Redsten
DIRECTOR Matt Frank
SECRETARY Paul Meier

Officer compensation and complete director data available with membership.

Top Grant Purposes

Environment & Conservation
$960,768 3 grants
Unspecified
$354,825 2 grants

Financial Trends

Year Revenue Expenses Assets
2025 $12K $571K —
2024 $105K $303K $559K
2023 $-56K $305K $779K
2022 $-2K $57K $956K
2020 $46K $22K $1.3M

Between 2020 and 2025, reported annual revenue declined from $46K to $12K (-73%).

Interactive year-over-year charts and full filing details available with membership.

Grant Geography

Grants from this foundation were reported to recipients in DC, WI.

DCWI

Full geographic grant map with state-by-state breakdown available with membership.

See the full picture for COOL CHOICES INC

Complete financials, all 5 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

Full Financial History Complete Grant Activity Officer Compensation Year-over-Year Charts Geographic Grant Map Data Exports
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