Mission
COUNT THE KICKS IS AN EVIDENCE-BASED CAMPAIGN THAT TEACHES EXPECTANT PARENTS ABOUT THE IMPORTANCE OF TRACKING FETAL MOVEMENTS.
Public Charity
HEALTHY BIRTH DAY INC
HEALTHY BIRTH DAY INC is a nonprofit organization categorized as Public Charity based in CLIVE, IA. Its most recent IRS filing (2025) reports revenue of $2.4M, expenses of $2.5M, total assets of $1.2M. Imperigo tracks 85 reported grant relationships connected to this organization totaling approximately $1.3M.
EIN: 263998964
CLIVE, IA
Reproductive Health Care
NTEE: E40
Latest filing: 2025
Total Revenue$2.4M
Total Expenses$2.5M
Total Assets$1.2M
Grant Records85
Funding Total$1.3M
Filing Years2020–2025
Where $100 goes at Healthy Birth Day Inc
How Healthy Birth Day Inc divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.
$82
Programs
the work itself
$10
Management
running the organization
$8
Fundraising
raising the next dollar
Inside the $82 for programs
$82
Count the kicks is an evidence-based stillbirth prevention program that teaches expectant parents the method for and importance of monitoring their baby's movements daily during the third trimester…
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
HEALTHCARE
$30,000
GENERAL SUPPORT
$18,000
ACCESSIBILITY TO MATERNAL HEALTH RESOURCES IN IOWA
$40,000
BREAKING BARRIERS AND SAVING LIVES WITH TECHNOLOGY
$38,796
COMMUNITY SUPPORT
$37,500
Showing up to 5 of 85 total records — full history available with membership.
Officers & Directors
DIRECTOR
Amy Adkins
TREASURER
Brian Pattinson
DIRECTOR
Deirdre Dejear
CHIEF EXECUTIVE OFFICER
Emily Price
DIRECTOR
Emma Kelly
DIRECTOR
Jan Caruthers
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $2.4M | $2.5M | $1.2M |
| 2024 | $2.5M | $2.3M | $840K |
| 2023 | $2.0M | $2.1M | $722K |
| 2022 | $1.1M | $1.3M | $889K |
| 2020 | $789K | $623K | $512K |
Between 2020 and 2025, reported annual revenue grew from $789K to $2.4M (+206%), with total assets most recently reported at $1.2M.
Interactive year-over-year charts and full filing details available with membership.