Mission
THE MISSION OF FRESH APPROACH IS TO CREATE LONG-TERM CHANGE IN LOCAL FOOD SYSTEMS BY CONNECTING CALIFORNIA COMMUNITIES WITH HEALTHY FOOD FROM CALIFORNIA FARMERS AND EXPANDING KNOWLEDGE ABOUT FOOD AND NUTRITION.
Public Charity
FRESH APPROACH
FRESH APPROACH is a nonprofit organization categorized as Public Charity based in CONCORD, CA. Its most recent IRS filing (2024) reports revenue of $3.4M, expenses of $3.0M, total assets of $2.1M. Imperigo tracks 65 reported grant relationships connected to this organization totaling approximately $4.6M.
EIN: 262438206
CONCORD, CA
Nutrition
NTEE: K40
Latest filing: 2024
Total Revenue$3.4M
Total Expenses$3.0M
Total Assets$2.1M
Grant Records65
Funding Total$4.6M
Filing Years2020–2024
Where $100 goes at Fresh Approach
How Fresh Approach divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.
$80
Programs
the work itself
$14
Management
running the organization
$6
Fundraising
raising the next dollar
Inside the $80 for programs
$46
Fresh Approach works to increase the accessibility of healthy food options through food access programs: the mobile farmers' market is a farmers' market on wheels that increases access…
$33
Education programs include the veggierx food as medicine workshops and the east palo alto community garden program
$1
Fresh Approach is committed to strengthening community engagement, volunteering, and leadership opportunities
Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
TO END HUNGER IN CALIFORNIA
$445,614
Food Security
$183,650
Enhancing Access To Nourishing Food In West Contra
$140,000
FOOD INSECURITY NUTRITION INCENTIVE (FINI) GRANT PROGRAM
$103,416
HUMAN SERVICES
$100,300
Showing up to 5 of 65 total records — full history available with membership.
Officers & Directors
TREASURER
Allen Moy
BOARD MEMBER
Ed Chan
BOARD MEMBER
Jeanne Yu
SECRETARY
Katie Conrad
EXECUTIVE DIRECTOR
Laura De Tar
CHAIR
Mckinley Baker
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $3.4M | $3.0M | $2.1M |
| 2023 | $2.8M | $3.1M | $1.7M |
| 2022 | $3.0M | $2.8M | $1.9M |
| 2021 | $2.4M | $2.1M | $1.5M |
| 2020 | $3.6M | $3.3M | $1.2M |
Between 2020 and 2024, reported annual revenue declined from $3.6M to $3.4M (-6%), with total assets most recently reported at $2.1M.
Interactive year-over-year charts and full filing details available with membership.