Mission
TO UTILIZE THE RESOURCES, LEVERAGE, AND INFLUENCE OF UTAH'S FRANCHISED AUTOMOBILE DEALERS, THEIR ASSOCIATES, AND FRIENDS TO BECOME A RECOGNIZABLE FORCE FOR GOOD THROUGHOUT THE STATE RESULTINGVIN AN IMPROVED PERCEPTION OF UTAH'S AUTOMOBLE DEALERS AND TO ALSO SERVE AS AVRESOURCE TO STRENGHTEN THE CHARIABLE AND PUBLIC REALTIONS EFFORTS OF INDIVIDUAL DEALERS HELPING THEM TO "GIVE BACK" TO THEIR COMMUNITIES. THESE EFFORTS ARE DESIGNED TO BENEFIT THE CITIZENS OF UTAH BECAUSE OF THE NEEDS BEING SERVED BY THE VARIOUS CONTRIBUTIONS BEING MADE.