Mission
VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.
Public Charity
GREATER PHILADELPHIA TOURISM MARKETING CORPORATION
GREATER PHILADELPHIA TOURISM MARKETING CORPORATION is a nonprofit organization categorized as Public Charity based in PHILADELPHIA, PA. Its most recent IRS filing (2025) reports revenue of $23.5M, expenses of $20.7M, total assets of $20.1M. Imperigo tracks 11 reported grant relationships connected to this organization totaling approximately $4.1M.
EIN: 232847538
PHILADELPHIA, PA
Economic Development
NTEE: S30
Latest filing: 2025
Total Revenue$23.5M
Total Expenses$20.7M
Total Assets$20.1M
Grant Records11
Funding Total$4.1M
Filing Years2021–2025
Where $100 goes at Greater Philadelphia Tourism Marketing Corporation
How Greater Philadelphia Tourism Marketing Corporation divides every $100 it spends, from its own Form 990 filings, averaged across 10 years.
$87
Programs
the work itself
$11
Management
running the organization
$2
Fundraising
raising the next dollar
Inside the $87 for programs
$87
Visit Philadelphia, the region's official tourism marketing agency, builds greater Philadelphia's image, drives visitation and boosts the economy
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
SUPPORT CITY-WIDE CONVENTION AND EVENTS
$500,000
Civic Life
$1,000,000
SUPPORT CITY-WIDE CONVENTION AND EVENTS
$500,000
Civic Life
$75,000
PUBLIC, SOCIETAL BENEFIT
$39,000
Showing up to 5 of 11 total records — full history available with membership.
Officers & Directors
PRESIDENT & CEO
Angela Val
BOARD MEMBER
Anne Ryan
CHAIRMAN
Anthony Conti
SENIOR DIRECTOR COMMUNICATIONS
Binh Nguyen
BOARD MEMBER
Carol Watson
SVP STRATEGIC INTEGRATION
Cathy Mcvey-Palmer
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $23.5M | $20.7M | $20.1M |
| 2024 | $4.6M | $4.1M | $17.7M |
| 2023 | $19.4M | $16.2M | $15.2M |
| 2022 | $13.5M | $12.6M | $13.4M |
| 2021 | $8.0M | $8.8M | $11.4M |
Between 2021 and 2025, reported annual revenue grew from $8.0M to $23.5M (+193%), with total assets most recently reported at $20.1M.
Interactive year-over-year charts and full filing details available with membership.