Mission
IT IS AN EFFORT LED BY DEVOTED KEY WEST RESIDENTS TO HELP LOCALS EMPLOYED IN TOURISM-RELATED INDUSTRIES WHEN A TEMPORARY FINANCIAL EMERGENCY OCCURS THROUGH NO FAULT OF THEIR OWN. WE BELIEVE THAT THESE INDIVIDUALS REPRESENT THE INFRASTRUCTURE OF THE TOURISM INDUSTRY IN KEY WEST, AND WE DON'T THINK OUR ISLAND CAN AFFORD TO LOSE THEM.