Public Charity

Smartmeme DBA Center for Story-based Strategy

Smartmeme DBA Center for Story-based Strategy, of Los Angeles, CA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $2.0M in revenue, $2.9M in expenses, $4.2M in total assets. 23 publicly reported grants to this organization, totaling roughly $2.9M, appear in IRS filings.

EIN: 201897585 Los Angeles, CA Education N.E.C. NTEE: B99 Latest filing: 2025
Total Revenue$2.0M
Total Expenses$2.9M
Total Assets$4.2M
Grant Records23
Funding Total$2.9M
Filing Years2021–2025

Mission

SMARTMEME INC. DBA CENTER FOR STORY-BASED STRATEGY ("CSS") IS A NATIONAL STRATEGY CENTER DEDICATED TO HARNESSING THE POWER OF NARRATIVE FOR MOVEMENT BUILDING AND SOCIAL CHANGE. CSS PROVIDES SOCIAL, ECONOMIC AND ECOLOGICAL JUSTICE LEADERS, ORGANIZATIONS AND ALLIANCES THE STRATEGIC SUPPORT TO REFRAME ISSUES AND WIN CRITICAL CAMPAIGNS. WE USE STORY-BASED APPROACHES TO AMPLIFY THE IMPACT OF GRASSROOTS ORGANIZING, TO COMMUNICATE TRANSFORMATIVE POSSIBILITIES AND TO RE-IMAGINE SOCIAL CHANGE STRATEGY. THROUGH TRAINING AND CONSULTING, WEVE SUPPORTED OVER 300 NONPROFIT ORGANIZATIONS AND 6,000 INDIVIDUAL CHANGE AGENTS.

Where $100 goes at Smartmeme DBA Center for Story-based Strategy

How Smartmeme DBA Center for Story-based Strategy divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$76 Programs the work itself
$12 Management running the organization
$12 Fundraising raising the next dollar

Inside the $76 for programs

$16
Public Trainings
20% of program spending · Reported in the filing: 30 participants
$15
Partnerships
About 20% (cost not reported)
$15
Partnerships
About 20% (cost not reported)

Plus 2 more programs. Cost per person served and the full program breakdown are on the full profile.

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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

President Angus Maguire
Treasurer Iva Torres
Vice President Jamila Brown
Board Member Kedar Reddy
Executive Dir. Nayantara Sen
Board Member Rachel Weidinger

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$2,182,000 17 grants
Economic Development
$500,000 3 grants
Environment & Conservation
$185,000 3 grants

Financial Trends

Year Revenue Expenses Assets
2025 $2.0M $2.9M $4.2M
2024 $4.2M $2.0M $5.3M
2023 $1.7M $1.6M $3.1M
2022 $2.0M $1.4M $3.0M
2021 $2.0M $1.3M $2.7M

Between 2021 and 2025, reported annual revenue held roughly steady at around $2.0M, with total assets most recently reported at $4.2M.

Interactive year-over-year charts and full filing details available with membership.

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