Public Charity

KNOXVILLE CONVENTION & VISITORS BUREAU INC

KNOXVILLE CONVENTION & VISITORS BUREAU INC is a Public Charity headquartered in KNOXVILLE, TN. Financial data from the 2025 filing: $13.5M revenue, $10.7M expenses, $17.3M total assets.

EIN: 201710722 KNOXVILLE, TN Economic Development NTEE: S30 Latest filing: 2025
Total Revenue$13.5M
Total Expenses$10.7M
Total Assets$17.3M
Grant Records0
Filing Years2021–2025

Mission

KNOXVILLE CONVENTION & VISITORS BUREAU, INC. D/B/A VISIT KNOXVILLE (THE ORGANIZATION") IS A NOT-FOR-PROFIT ORGANIZATION WHOSE PRINCIPAL PURPOSE IS TO PROMOTE THE KNOXVILLE/KNOX COUNTY AREA AS A PREMIER DESTINATION FOR CONVENTIONS, FILM, SPORTS-RELATED EVENTS AND LEISURE TRAVELERS, WHILE ENHANCING THE QUALITY OF LIFE FOR THE RESIDENTS OF THE CITY AND COUNTY AND GENERATING ECONOMIC IMPACT AND DEVELOPMENT. VISIT KNOXVILLE IS PRIMARILY FUNDED BY A PORTION OF HOTEL/MOTEL TAXES COLLECTED THROUGH AGREEMENTS WITH THE CITY OF KNOXVILLE AND KNOX COUNTY.

Where $100 goes at Knoxville Convention & Visitors Bureau Inc

How Knoxville Convention & Visitors Bureau Inc divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$92 Programs the work itself
$8 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $92 for programs

$59
Marketing & development:visit Knoxville website hosted over 2.8 million sessions (up roughly 12% over stly)
64% of program spending
$33
Sales
36% of program spending · Reported in the filing: 39 visits; 14 shows; 219 events
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

DIRECTOR Becky Huckaby
SR DIRECTOR SPORTS COMMISS Chad Culver
CHAIRMAN Chris Ooten
DIRECTOR Chris Parrott
DIRECTOR Courtney Bergmeier
TREASURER Jay Kramer

Officer compensation and complete director data available with membership.

Financial Trends

Year Revenue Expenses Assets
2025 $13.5M $10.7M $17.3M
2024 $11.8M $8.9M $13.6M
2023 $11.1M $8.9M $10.7M
2022 $10.1M $7.0M $8.1M
2021 $5.6M $5.6M $5.8M

Between 2021 and 2025, reported annual revenue grew from $5.6M to $13.5M (+140%), with total assets most recently reported at $17.3M.

Interactive year-over-year charts and full filing details available with membership.

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