Mission
THE ORGANIZATIONS MISSION IS TO PROMOTE COMMON BUSINESS INTERESTS OF PERSONS WHICH MANUFACTURE, PRODUCE, DISTRIBUTE, BUY AND SELL GOODS IN ONE OR MORE LINES OF BUSINESS BY CREATING, MAINTAINING AND SUPPORTING A WORLDWIDE UNIFORM PRODUCT IDENTIFICATION SCHEMA THAT FACILITATES THE EXCHANGE OF SYNCHRONIZED UNIFORM PRODUCT AND PARTY DATA AMONG PARTICIPANTS IN THE DEMAND AND SUPPLY CHAINS OF INDUSTRIES GLOBALLY, THEREBY IMPROVING BUSINESS CONDITIONS BY ENHANCING THE CONSISTENCY IN THE EXCHANGE OF PRODUCT INFORMATION AND CURRENT BUSINESS PRACTICES.