Mission
TO REACH A NEW GENERATION OF RADIO LISTENERS ON AIR, ONLINE AND IN THE COMMUNITY WITH A COMPELLING SELECTION OF MUSIC AND PUBLIC AFFAIRS PROGRAMMING. THE CORPORATION CELEBRATES MILWAUKEE MUSIC, ARTS, HERITAGE, AND CULTURE BY SUPPORTING AND CONTRIBUTING TO A COMMUNITY THAT ENCOURAGES MULTI-ETHNIC COLLABORATION AND CONVERSATION AND BY PROMOTING A POSITIVE GLOBAL IDENTITY FOR THE CITY OF MILWAUKEE.