Mission
Placer Valley Tourism's mission is to incease the health of the hotel industry through occupancy and average daily rate in Roseville, Rocklin, And Lincoln, California.
South Placer County Tourism Corp dba Placer Valley Tourism, of Rocklin, CA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2024 filing shows $2.4M in revenue, $1.8M in expenses, $6.6M in total assets. 1 publicly reported grants to this organization, totaling roughly $10K, appear in IRS filings.
Placer Valley Tourism's mission is to incease the health of the hotel industry through occupancy and average daily rate in Roseville, Rocklin, And Lincoln, California.
Showing up to 5 of 1 total records — full history available with membership.
Officer compensation and complete director data available with membership.
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $2.4M | $1.8M | $6.6M |
| 2023 | $2.4M | $2.2M | $5.4M |
| 2022 | $2.3M | $1.8M | $4.9M |
| 2020 | $3.8M | $7.0M | $2.6M |
| 2019 | $10.4M | $10.4M | $6.9M |
Between 2019 and 2024, reported annual revenue declined from $10.4M to $2.4M (-77%), with total assets most recently reported at $6.6M.
Interactive year-over-year charts and full filing details available with membership.