Mission
Placer Valley Tourism's mission is to incease the health of the hotel industry through occupancy and average daily rate in Roseville, Rocklin, And Lincoln, California.
Public Charity
South Placer County Tourism Corp dba Placer Valley Tourism
South Placer County Tourism Corp dba Placer Valley Tourism, of Rocklin, CA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2024 filing shows $2.4M in revenue, $1.8M in expenses, $6.6M in total assets. 1 publicly reported grants to this organization, totaling roughly $10K, appear in IRS filings.
EIN: 200356900
Rocklin, CA
Chambers of Commerce & Business Leagues
NTEE: S41
Latest filing: 2024
Total Revenue$2.4M
Total Expenses$1.8M
Total Assets$6.6M
Grant Records1
Funding Total$10K
Filing Years2019–2024
Where $100 goes at South Placer County Tourism Corp dba Placer Valley Tourism
How South Placer County Tourism Corp dba Placer Valley Tourism divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.
$82
Programs
the work itself
$18
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $82 for programs
$82
We recruit a wide variety of events, from corporate, athletic to performing arts activities to our area
Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Sample Grants Received
Community Services
$10,000
Showing up to 5 of 1 total records — full history available with membership.
Officers & Directors
Director
Amanda Hale
Director
Chris Milton
Director
Dion Louthan
Director of Sales
Donna Dotti
Director
Doug Brown
Director
Jeff Richardson
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $2.4M | $1.8M | $6.6M |
| 2023 | $2.4M | $2.2M | $5.4M |
| 2022 | $2.3M | $1.8M | $4.9M |
| 2020 | $3.8M | $7.0M | $2.6M |
| 2019 | $10.4M | $10.4M | $6.9M |
Between 2019 and 2024, reported annual revenue declined from $10.4M to $2.4M (-77%), with total assets most recently reported at $6.6M.
Interactive year-over-year charts and full filing details available with membership.