Public Charity

MEDIA RATING COUNCIL INC

MEDIA RATING COUNCIL INC is a nonprofit organization categorized as Public Charity based in NEW YORK, NY. Its most recent IRS filing (2024) reports revenue of $3.2M, expenses of $3.3M, total assets of $3.9M.

EIN: 131996451 NEW YORK, NY Latest filing: 2024
Total Revenue$3.2M
Total Expenses$3.3M
Total Assets$3.9M
Grant Records0
Filing Years2019–2024

Mission

SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE, AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEASUREMENT SERVICES; TO PROVIDE AND ADMINISTER AN AUDIT SYSTEM DESIGNED TO INFORM USERS AS TO WHETHER SUCH MEASUREMENTS ARE CONDUCTED IN CONFORMANCE WITH THE CRITERIA AND PROCEDURES DEVELOPED.

Where $100 goes at Media Rating Council Inc

How Media Rating Council Inc divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.

$93 Programs the work itself
$7 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $93 for programs

$93
Determine criteria for audience measurement services, administer system of accreditation for these services and an audit system to ensure users that audience measurements are conducted in conformity with…
All program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

BOARD MEMBER Aaron Sabol
BOARD MEMBER Aarti Bhaskaran
EXECUTIVE ASSISTANT Albana Gashi
BOARD MEMBER Alejandra Lopez
BOARD MEMBER Alex Sartel
BOARD MEMBER Alex Song

Officer compensation and complete director data available with membership.

Financial Trends

Year Revenue Expenses Assets
2024 $3.2M $3.3M $3.9M
2023 $3.2M $3.2M $2.7M
2022 $3.2M $3.1M $2.9M
2020 $2.5M $2.9M $3.4M
2019 $2.7M $2.9M $3.3M

Between 2019 and 2024, reported annual revenue grew from $2.7M to $3.2M (+18%), with total assets most recently reported at $3.9M.

Interactive year-over-year charts and full filing details available with membership.

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