Public Charity

GEOPATH INC

Based in NEW YORK, NY, GEOPATH INC operates as a Public Charity. The organization reported $15.0M in revenue, $16.1M in expenses, $4.4M in total assets for fiscal year 2024.

EIN: 131394480 NEW YORK, NY Latest filing: 2024
Total Revenue$15.0M
Total Expenses$16.1M
Total Assets$4.4M
Grant Records0
Filing Years2019–2024

Mission

GEOPATH, INC'S PRIMARY MISSION IS TO ACT AS AN INDEPENDENT THIRD PARTYPROVIDER OF STANDARDIZED RATING AND OTHER MEASUREMENT METRICS FOR THEOUT OF HOME INDUSTRY.

Where $100 goes at Geopath Inc

How Geopath Inc divides every $100 it spends, from its own Form 990 filings, averaged across 6 years.

$92 Programs the work itself
$8 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $92 for programs

$92
Developing ratings and other measurement metrics for members out of home advertising structures
All program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

DIRECTOR Alison Broback
DIRECTOR Anna Bager
DIRECTOR Ashwini Karandikar
DIRECTOR Bernie Shimkus
EXECUTIVE DIRECTOR Betsy Mclarney
DIRECTOR Bill Tucker

Officer compensation and complete director data available with membership.

Financial Trends

Year Revenue Expenses Assets
2024 $15.0M $16.1M $4.4M
2023 $14.8M $16.5M $4.8M
2022 $14.4M $14.8M $3.7M
2020 $11.7M $11.2M $2.0M
2019 $11.3M $12.0M $3.6M

Between 2019 and 2024, reported annual revenue grew from $11.3M to $15.0M (+33%), with total assets most recently reported at $4.4M.

Interactive year-over-year charts and full filing details available with membership.

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