ADVERTISING RESEARCH FOUNDATION INC, of NEW YORK, NY, is a Public Charity tracked in Imperigo's IRS 990 database. The 2024 filing shows $10.6M in revenue, $10.5M in expenses, $8.8M in total assets.
THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.
How Advertising Research Foundation Inc divides every $100 it spends, from its own Form 990 filings, averaged across 7 years.
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Source: Form 990 filings with the IRS, latest fiscal year 2024. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Officer compensation and complete director data available with membership.
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2024 | $10.6M | $10.5M | $8.8M |
| 2023 | $11.2M | $10.8M | $9.1M |
| 2022 | $10.1M | $9.7M | $9.0M |
| 2020 | $7.1M | $6.9M | $4.8M |
| 2019 | $7.7M | $7.8M | $4.3M |
Between 2019 and 2024, reported annual revenue grew from $7.7M to $10.6M (+37%), with total assets most recently reported at $8.8M.
Interactive year-over-year charts and full filing details available with membership.
