Public Charity

THE ADVERTISING COUNCIL INC

THE ADVERTISING COUNCIL INC is a nonprofit organization categorized as Public Charity based in NEW YORK, NY. Its most recent IRS filing (2025) reports revenue of $79.4M, expenses of $69.8M, total assets of $110.0M. Imperigo tracks 69 reported grant relationships connected to this organization totaling approximately $10.4M.

EIN: 130417693 NEW YORK, NY Latest filing: 2025
Total Revenue$79.4M
Total Expenses$69.8M
Total Assets$110.0M
Grant Records69
Funding Total$10.4M
Filing Years2021–2025

Mission

THE AD COUNCIL IS THE NATION'S LEADING NONPROFIT PUBLIC SERVICE COMMUNICATIONS ORGANIZATION, CONVENING THE BEST STORYTELLERS TO DEVELOP LARGESCALE, RESEARCHDRIVEN CAMPAIGNS THAT EDUCATE, UNITE AND UPLIFT - RAISING AWARENESS, SHIFTING ATTITUDES AND DRIVING BEHAVIOR CHANGE ON THE NATION'S MOST PRESSING SOCIAL ISSUES. CAMPAIGNS ARE NONPARTISAN AND DO NOT SUPPORT OR OPPOSE CANDIDATES, PARTIES, OR ELECTORAL OUTCOMES. THE ORGANIZATION DOES NOT ACT AS A CONDUIT FOR POLITICAL OR NON-CHARITABLE ACTIVITY; CAMPAIGN FUNDS ARE CONTROLLED AND USED FOR APPROVED CHARITABLE PROGRAM PURPOSES. NO FUNDS, DOMESTIC OR FOREIGN, ARE USED FOR POLITICAL CAMPAIGN INTERVENTION OR TO INFLUENCE ELECTIONS.

Officers & Directors

DIRECTOR Aaron Walton
DIRECTOR Adam Gerhart
DIRECTOR Alan Moss
DIRECTOR Alexa Vignone
DIRECTOR Alice Mckown
DIRECTOR Alison Rodden

Officer compensation and complete director data available with membership.

Top Grant Purposes

GENERAL SUPPORT
$3,502,695 6 grants
SUPPORT COMMUNITY HEALTH
$2,000,000 1 grant
WORKFORCE READINESS
$1,025,000 1 grant
COVID-19 VACCINE EDUCATION INITIATIVE
$1,000,000 1 grant
Community Development
$500,000 4 grants

Financial Trends

Year Revenue Expenses Assets
2025 $79.4M $69.8M $110.0M
2024 $78.8M $68.9M $106.1M
2023 $71.8M $65.6M $92.6M
2022 $66.4M $83.7M $77.2M
2021 $117.1M $79.4M $108.4M

Between 2021 and 2025, reported annual revenue declined from $117.1M to $79.4M (-32%), with total assets most recently reported at $110.0M.

Interactive year-over-year charts and full filing details available with membership.

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