Mission
THE ORGANIZATION PROVIDES MEETINGS & SEMINARS SPONSORED BY ITS MEMBERS FOR THE PURPOSE OF EDUCATING ITS MEMBERS & THE PUBLIC AND PROMOTING NETWORKING AMONG ITS MEMBERS: PROVIDES THE OPPORTUNITY FOR COMPANIES WITHIN THE PRODUCE INDUSTRY TO SPONSOR MEETINGS AND EDUCATE THE MEMBERS AS TO THE SPONSOR'S SPECIALTY; ASSIST IN EDUCATING CONSUMERS THROUGH PUBLIC SERVICE ANNOUNCEMENTS EMPHASIZING THE IMPORTANCE OF HEALTHY EATING. THE ORGANIZATION IS A MEMBER OF THE PRODUCE FOR BETTER HEALTH AND IS ACTIVE IN INDUSTRY PROMOTION.