Mission
TO FOSTER THE ENGAGEMENT, COLLABORATION, AND EVALUATION OF CURRENT AND EMERGING POULTRY SUSTANABILITY AND WELFARE CONCERNS; TO ADVANCE TANGIBLE SUSTAINABILITY OUTCOMES THROUGH EDUCATION, OUTREACH AND GOAL SETTING INITIATIVES; TO PROMOTE TANGIBLE WELFARE-BASED POULTRY AND SUSTAINABILITY DECISIONS AND PRACTICES WITH EVIDENCE-BASED SCIENCE AND INDUSTRY EXPERTISE; TO SUPPORT, EDUCATE AND COMMUNICATE CONTINUOUS IMPROVEMENT IN SUSTAINABILITY OF POULTRY AND ADVANCE ANIMAL WELFARE KNOWLEDGE THROUGH LEADERSHIP, INNOVATION, MULTI-STAKEHOLDER ENGAGEMENT.