Mission
TO GLOBALLY PROMOTE HEALTHY LIFESTYLES THROUGH A PLANT-BASED, WHOLE FOODS DIET AND OTHER LIFESTYLE FACTORS THAT HAS BEEN SCIENTIFICALLY PROVEN TO ARREST THE PROGRESSION OF CHRONIC DISEASES AND OFTEN EVEN REVERSE THEM - DISEASES SUCH AS CARDIOVASCULAR DISEASE, DIABETES, CANCER, AND AUTOIMMUNE DISEASES. TO RAISE THE GENERAL AWARENESS OF THE BENEFITS OF SUCH A HEALTHY LIFESTYLE THROUGH VARIOUS MEANS INCLUDING DOCUMENTARY FILMS AND OTHER VIDEOS, MEDIA AND PUBLICITY AND OTHER MEANS OF PUBLIC DISSEMINATION. TO FUND MEDICAL STUDIES, INCLUDING CONTROLLED CLINICAL TRIALS AND OBSERVATIONAL TRIALS, ASSESSING THE BENEFITS OF A PLANT-BASED, WHOLE FOODS LIFESTYLE AS COMPARED TO OTHER DIETS. TO PRODUCE, DEVELOP AND DISTRIBUTE DOCUMENTARY FILMS DEALING WITH THE DIETARY CONCERNS AND THE IMPACT THAT THE DIET HAS ON THE GENERAL HEALTH AND WELFARE OF THE PUBLIC AT LARGE. THESE FILMS WILL EXPOSE AND DOCUMENT THE IMPACT OF DIET ON THE PREVENTION AND REVERSAL OF CERTAIN CHRONIC DISEASES SUCH AS HEART DISEASE