Public Charity

SUGAR BOWL

SUGAR BOWL, of NEW ORLEANS, LA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $25.3M in revenue, $24.3M in expenses, $88.9M in total assets. 2 publicly reported grants to this organization, totaling roughly $500K, appear in IRS filings.

EIN: 720272830 NEW ORLEANS, LA Amateur Sports Competitions NTEE: N70 Latest filing: 2025
Total Revenue$25.3M
Total Expenses$24.3M
Total Assets$88.9M
Grant Records2
Funding Total$500K
Filing Years2020–2025

Mission

ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM VIA AMATEUR ATHLETICS.

Where $100 goes at Sugar Bowl

How Sugar Bowl divides every $100 it spends, from its own Form 990 filings, averaged across 8 years.

$92 Programs the work itself
$8 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $92 for programs

$85
The organization hosts the allstate Sugar Bowl, an annual collegiate football post-season bowl game
93% of program spending
$7
The organization annually sponsors 25+ amateur sporting and recognition events in louisiana and around the greater New Orleans metropolitan area
7% of program spending
Share on LinkedIn Share on Facebook
Add this to your website

Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

EXECUTIVE COMMITTEE MEMBER Allison Briede Badon
EXECUTIVE COMMITTEE MEMBER Anne Teague Landis
SENIOR DIRECTOR OF OPERATIONS Austin Martin
EXECUTIVE COMMITTEE MEMBER Brian A Jackson
EXECUTIVE COMMITTEE MEMBER Brian Capitelli
EXECUTIVE COMMITTEE MEMBER Caroline C Zatarain

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$250,000 1 grant
Human & Social Services
$250,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2025 $25.3M $24.3M $88.9M
2024 $27.0M $20.6M $85.6M
2023 $35.1M $34.1M $69.5M
2021 $10.8M $6.2M $77.0M
2020 $16.6M $26.3M $62.4M

Between 2020 and 2025, reported annual revenue grew from $16.6M to $25.3M (+52%), with total assets most recently reported at $88.9M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for SUGAR BOWL

Complete financials, all 2 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

Full Financial History Complete Grant Activity Officer Compensation Year-over-Year Charts Geographic Grant Map Data Exports
7-day free trial Cancel any time