Public Charity

PEACH BOWL INC

PEACH BOWL INC, of ATLANTA, GA, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $43.3M in revenue, $32.3M in expenses, $87.7M in total assets. 7 publicly reported grants to this organization, totaling roughly $263K, appear in IRS filings.

EIN: 581052332 ATLANTA, GA Football NTEE: N65 Latest filing: 2025
Total Revenue$43.3M
Total Expenses$32.3M
Total Assets$87.7M
Grant Records7
Funding Total$263K
Filing Years2021–2025

Mission

PEACH BOWL INC.'S MISSION IS TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, ECONOMIC IMPACT, AND MEMORABLE EXPERIENCES. PEACH BOWL INC. IS PROUD TO BE THE MOST CHARITABLE COLLEGE FOOTBALL BOWL ORGANIZATION IN THE COUNTRY.

Where $100 goes at Peach Bowl Inc

How Peach Bowl Inc divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$93 Programs the work itself
$7 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $93 for programs

$45
The aflac kickoff game and its charitable giving platform were created to foster & promote NCAA football competition and to support college education through scholarship donations
49% of program spending
$45
The chick-fil-a Peach Bowl and its charitable giving platform were created to foster & promote NCAA football competition and to support college education through scholarship donations, and to…
48% of program spending
$3
The southern company Peach Bowl challenge golf tournament and its charitable giving platform were created to foster & promote NCAA competition and to provide financial support to charitable…
3% of program spending
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Officers & Directors

CHIEF FINANCIAL OFFICER A Christopher Hughes
TRUSTEE Adam Walker
VICE PRESIDENT, SALES Benjamin S Hollis
TRUSTEE Bob Schuler
TRUSTEE Bob Somers
CHIEF OPERATING OFFICER David L Epps

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$227,920 5 grants
Sports & Recreation
$25,000 1 grant
Human & Social Services
$10,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2025 $43.3M $32.3M $87.7M
2024 $29.1M $23.1M $76.2M
2023 $47.4M $41.6M $64.9M
2022 $45.7M $37.8M $61.9M
2021 $16.4M $8.3M $62.8M

Between 2021 and 2025, reported annual revenue grew from $16.4M to $43.3M (+164%), with total assets most recently reported at $87.7M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for PEACH BOWL INC

Complete financials, all 7 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

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