Mission
UNITED FRESH PRODUCE ASSOCIATION IS THE INDUSTRY'S LEADING TRADE ASSOCIATION COMMITTED TO DRIVING SUCCESS OF PRODUCE AND FRESH FOODS COMPANIES AND THEIR PARTNERS. UNITED FRESH REPRESENTS THE INTERESTS OF MEMBER COMPANIES THROUGHOUT THE GLOBAL, FRESH PRODUCE SUPPLY CHAIN, INCLUDING FAMILY-OWNED, PRIVATE AND PUBLICLY TRADED BUSINESSES AS WELL AS REGIONAL, NATIONAL AND INTERNATIONAL COMPANIES.