Public Charity

WILLAMETTE VALLEY VISITORS ASSOCIATION

WILLAMETTE VALLEY VISITORS ASSOCIATION, of SALEM, OR, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $1.3M in revenue, $1.1M in expenses, $226K in total assets. IRS filings disclose 26 grants awarded by this foundation, totaling roughly $407K.

EIN: 470898679 SALEM, OR Public & Societal Benefit N.E.C. NTEE: W99 Latest filing: 2025
Total Revenue$1.3M
Total Expenses$1.1M
Total Assets$226K
Grants Given26
Grant Total$407K
Filing Years2021–2025

Mission

THE WILLAMETTE VALLEY VISITORS ASSOCIATION (WVVA) IS A REGIONAL DESTINATION MANAGEMENT ORGANIZATION FOCUSED ON PROMOTING RESPONSIBLE TOURISM AND REGIONAL ECONOMIC WELL-BEING THAT BENEFITS RESIDENTS AND VISITORS ALIKE. OUR MISSION IS TO ENHANCE THE REGION'S VITALITY BY CULTIVATING AUTHENTIC EXPERIENCES TO SUPPORT LOCAL COMMUNITIES, ENSURING THE WILLAMETTE VALLEY'S LONG-TERM RESILIENCE. WE ARE DEDICATED TO FOSTERING THE PROSPERITY OF THE WILLAMETTE VALLEY AS A WELCOMING AND INCLUSIVE YEAR-ROUND DESTINATION.

Where $100 goes at Willamette Valley Visitors Association

How Willamette Valley Visitors Association divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$79 Programs the work itself
$21 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $79 for programs

$27
Actively promote the willamette valley as a destination through creative marketing strategies that boost visitor and convention spending while supporting the area's wine, culinary, recreation, sports, and meeting…
34% of program spending
$26
Provide stategic investment funding for community based tourism development
33% of program spending
$26
Support the tourism industry through education, workshops, grants, application support and workforce development
33% of program spending
Share on LinkedIn Share on Facebook
Add this to your website

Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Sample Grants Given

ALBANY PICKLEBALL CLUB
ALBANY, OR · 2024
TOURISM
$25,000
MCKENZIE TRAIL VOLUNTEERS
MCKENZIE BRIDGE, OR · 2024
TOURISM
$17,915
VISIT NEWBERG
NEWBERG, OR · 2024
TOURISM
$15,000
CARLTON WINEMAKERS STUDIO
CARLTON, OR · 2024
TOURISM
$7,000
AURORA COLONY VISITORS ASSOCIATION
AURORA, OR · 2024
TOURISM
$6,000

Showing up to 5 of 26 total records — full history available with membership.

Officers & Directors

BOARD MEMBER Christie Weigel
BOARD MEMBER Christina Rehklau
PREV. EXEC. Dawnielle Tehama
VP & SECRETA Irene Bernards
BOARD MEMBER Jim Austin
TREASURER Leigh Jensen

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$151,168 9 grants
Environment & Conservation
$13,500 1 grant
Arts & Culture
$8,711 1 grant
Unspecified
$233,287 15 grants

Financial Trends

Year Revenue Expenses Assets
2025 $1.3M $1.1M $226K
2024 $1.1M $973K $45K
2023 $836K $957K $987K
2022 $863K $1.0M $99K
2021 $967K $1.1M $388K

Between 2021 and 2025, reported annual revenue grew from $967K to $1.3M (+37%), with total assets most recently reported at $226K.

Interactive year-over-year charts and full filing details available with membership.

Grant Geography

Grants from this foundation were reported to recipients in OR.

OR

Full geographic grant map with state-by-state breakdown available with membership.

Similar Organizations in OR

NORTHWEST HUB
SALEM, OR · Public & Societal Benefit N.E.C.
Purpose Trust Ownership Network
Eugene, OR · Public & Societal Benefit N.E.C.
Downtown Alliance of Milwaukie
Milwaukie, OR · Public & Societal Benefit N.E.C.
SOLID GROUND EAATC
KLAMATH FALLS, OR · Public & Societal Benefit N.E.C.
FINLEY FAMILY FOUNDATION
PORTLAND, OR · Public & Societal Benefit N.E.C.

Browse all nonprofits & foundations in Salem, →

See the full picture for WILLAMETTE VALLEY VISITORS ASSOCIATION

Complete financials, all 26 grant records, officer compensation, year-over-year trend charts, a geographic grant map, and data exports — across 880,000+ organizations.

Full Financial History Complete Grant Activity Officer Compensation Year-over-Year Charts Geographic Grant Map Data Exports
Start Free Trial → Log In
7-day free trial Cancel any time