Public Charity

UNITED WAY ST CROIX AND RED CEDAR VALLEYS INC

UNITED WAY ST CROIX AND RED CEDAR VALLEYS INC, of HUDSON, WI, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $432K in revenue, $151K in expenses, $938K in total assets. 60 publicly reported grants to this organization, totaling roughly $1.3M, appear in IRS filings.

EIN: 391372545 HUDSON, WI Human Service Organizations NTEE: P20 Latest filing: 2025
Total Revenue$432K
Total Expenses$151K
Total Assets$938K
Grant Records60
Funding Total$1.3M
Filing Years2021–2025

Mission

THE MISSION OF UNITED WAY ST. CROIX & RED CEDAR VALLEYS IS TO FIGHT FOR THE HEALTH, EDUCATION, AND FINANCIAL STABILITY OF EVERY PERSON IN WESTERN WISCONSIN.

Where $100 goes at United Way St Croix and Red Cedar Valleys Inc

How United Way St Croix and Red Cedar Valleys Inc divides every $100 it spends, from its own Form 990 filings, averaged across 10 years.

$78 Programs the work itself
$11 Management running the organization
$11 Fundraising raising the next dollar

Inside the $78 for programs

$39
Charitable distributions made to local not-for-profit organizations providing programs and services that: meet basic and emergency needs, strengthen children and families and promote health and independence in order…
50% of program spending
$39
Community impact programs including diaper bank, mental health, givebig initiative, and 211
About 50% (cost not reported)
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Sample Grants Received

$10,000
2025
GENERAL SUPPORT
$5,586
2024
CHARITABLE DONATION
$60,247
2024
IN SUPPORT OF OPERATING CALL CENTERS. INCLUDING FUNDS TO SUPPORT BOOSTED SOCIAL MEDIA ADS SUPPORTING 211 AWARENESS AND MENTAL HEALTH RESOURCES.
$26,622
2024
GENERAL OPERATING, GIVEBIG, PROGRAMS
$25,785

Showing up to 5 of 60 total records — full history available with membership.

Officers & Directors

SECRETARY Amy Greske
PRESIDENT Brian Mcalpine
DIRECTOR Brittani Nordquist
DIRECTOR Cathy Asher
DIRECTOR Danielle Oscarson
DIRECTOR Debra Rudquist

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$920,293 44 grants
Mental Health & Substance Abuse
$144,273 7 grants
Human & Social Services
$75,000 1 grant
Health & Medicine
$13,088 1 grant
Food Assistance & Nutrition
$9,855 2 grants

Financial Trends

Year Revenue Expenses Assets
2025 $432K $151K $938K
2024 $873K $745K $874K
2023 $760K $761K $620K
2022 $704K $615K $595K
2021 $935K $1.1M $537K

Between 2021 and 2025, reported annual revenue declined from $935K to $432K (-54%), with total assets most recently reported at $938K.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for UNITED WAY ST CROIX AND RED CEDAR VALLEYS INC

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