Public Charity

GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC

GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC, of MILWAUKEE, WI, is a Public Charity tracked in Imperigo's IRS 990 database. The 2025 filing shows $127.4M in revenue, $112.8M in expenses, $247.7M in total assets. 49 publicly reported grants to this organization, totaling roughly $200.4M, appear in IRS filings.

EIN: 390808491 MILWAUKEE, WI Goodwill Industries NTEE: J32 Latest filing: 2025
Total Revenue$127.4M
Total Expenses$112.8M
Total Assets$247.7M
Grant Records49
Funding Total$200.4M
Filing Years2021–2025

Mission

THE MISSION OF GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN, INC. ("GOODWILL") IS: CONNECTING PEOPLE TO WORK. PREPARING PEOPLE FOR LIFE. GOODWILL IS DEDICATED TO CREATING COLLECTIVE COMMUNITY IMPACT THROUGH (CONTINUED ON SCHEDULE O)

Where $100 goes at Goodwill Industries of Southeastern Wisconsin Inc

How Goodwill Industries of Southeastern Wisconsin Inc divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.

$89 Programs the work itself
$11 Management running the organization
$0 Fundraising none reported

No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.

Inside the $89 for programs

$57
Goodwill great lakesgoodwill provides food service, logistics support, and administrative services to the united states navy at naval station great lakes in illinois
65% of program spending · Reported in the filing: 1,193 people; 500 individuals
$32
Mission servicesgoodwill's mission services helps program participants build job and life skills through a broad range of services designed to meet the needs of individuals with barriers to…
35% of program spending · Reported in the filing: 17,162 individuals; 3,634 people; 4,991 individuals
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Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.

Sample Grants Received

2025
GRANT - SEE FORM 990, PART III, LINE 4A
$24,462,144
2025
OPERATIONS (NON-GRANT RELATED ACTIVITIES) & WALMART SUPPLY CHAIN TRACEABILITY PILOT 2024
$91,944
2024
GRANT - SEE FORM 990, PART III, LINE 4A
$19,497,840
2024
REDUCING BARRIERS TO EMPLOYMENT
$100,000
2024
UNRESTRICTED USE
$97,010

Showing up to 5 of 49 total records — full history available with membership.

Officers & Directors

FORMER ASSISTANT SECRETARY Basil Buchko
DIRECTOR Bradley Kalschaeur
DIRECTOR Carl Vander Wilt
CHIEF MISSION OFFICER Clayton Pryor
DIR, VICE CHAIR David Marcus
VP STRATEGIC PLANNING COS Elizabeth Mcnally

Officer compensation and complete director data available with membership.

Top Grant Purposes

General Support
$184,942,987 30 grants
Human & Social Services
$15,083,400 9 grants
Economic Development
$100,000 1 grant
Mental Health & Substance Abuse
$87,853 1 grant
Youth Development
$33,000 1 grant

Financial Trends

Year Revenue Expenses Assets
2025 $127.4M $112.8M $247.7M
2024 $110.7M $105.9M $232.5M
2023 $113.1M $99.0M $229.4M
2022 $113.3M $92.8M $202.1M
2021 $82.8M $81.4M $193.6M

Between 2021 and 2025, reported annual revenue grew from $82.8M to $127.4M (+54%), with total assets most recently reported at $247.7M.

Interactive year-over-year charts and full filing details available with membership.

See the full picture for GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC

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